Anatomy of a Classic: The Chanel 25 Bag
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Leena KimSat, May 2, 2026 at 1:00 PM UTC
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Anatomy of a Classic: The Chanel 25 BagDavid Schulze
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It was like a scene out of Mean Girls. During Paris Fashion Week, Girl World and Animal World collided spectacularly at Chanel boutiques across the city, as editors, influencers, and VIPs clawed their way through Matthieu Blazy’s debut ready-to-wear collection, fighting over those seafoam-green square-toe slingbacks, as well as a certain ludicrously capacious black bag. The hysteria soon went global, with reports of pandemonium at Chanel stores from London to New York to Aspen.
It was a curious phenomenon, but perhaps not much of a surprise. A good reputation—coupled with the twin forces of algorithmic whiplash and limited inventory—tends to yield such results. Before Chanel, Blazy spent three years as creative director at Bottega Veneta, where he established his MO of brilliantly subverting house codes with millennial verve and just the right hint of #IYKYK. Except, well, now everyone knows.
Blazy’s Métiers d’Art collection hits stores this month (you’ve been warned) and includes those bouclés and quarter-zips and the new Chanel 25. Named as a nod to the iconic 2.55, it comes in three sizes and—speaking of millennial savoir-faire—has a pair of iPhone-size side pockets. We like the leopard-print above—which is made of textured leather—for its big cat energy.
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Chanel 25 handbag from the 2026 Métiers d’Art collection, 800-550-0005
The Chanel 25 was revealed in Matthieu Blazy’s first Métiers d’Art collection for the maison, set in an abandoned New York subway station.David Schulze
While Blazy’s bold vision heralds a fresh era at Chanel, his work is infused with nods to the house’s legendary founder.Bridgitte Moral/Paris (Coco Chanel)
The bag comes in three sizes, all of which feature generous interiors and, most important, side pockets designed to perfectly fit an iPhone.David Schulze
The Métiers d’Art collection is an ode to exquisite craftsmanship—this bag is made of leopard-print textured leather—but functional comfort is also a priority.David Schulze
This story appears in the May 2026 issue of Town & Country. SUBSCRIBE NOW
Photography by David SchulzeFashion & Accessories Director Dania Lucero Ortiz Prop styling by Alexandra Massillon at Holly Corbett Represents
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